Valuable marketing lesson to be learnt from the sink of the unsinkable Titanic cruise liner.
The ship captain Edward J Smith ordered full steam ahead to reach New York in record time. The ship encountered seven iceberg warnings. As the sea was calm, Officer of the Bridge, William Murdoch, decided to rely on his eyesight.
Approaching midnight on 14 April 1912, a mountainous iceberg was spotted and Murdoch desperately tried to turn the ship around. His action was in vain. The iceberg gnawed a row of gaping tooth marks into the ship’s structure. Within two hours, the ‘unsinkable’ Titanic sunk.
Only 20 lifeboats were on board. The wives and children of dignitaries were saved first. Over 1,500 men, women and children perished.
Being vigilant about the signs in the marketplace is no longer a choice but a responsibility of every marketer to save the ship. Use foresight and not mere eyesight!
Article written by Datin Kalavalli Sethu on 30 June 2016 – Source Linkedin