We engage Compass Insights to
perform analysis of data that
we had collected regarding our
company processes,
procedures, and resources. The
analysis conducted in a
professional manner delivered
on schedule as a presentation

Mr Mark Stuart Treen
Managing Director & VP Sales APAC
Bandak (MF) Sdn Bhd

We treasure our business
relationship with Compass
Insight. They are passionate,
meticulous and professional in
handling the projects
assigned. We always look
forward to working with them
especially in research and
analytical fields.

En Mohd Zailan Ismail
Managing Director
Adminda Communications Sdn Bhd

Islam Customer Satisfaction Index (CSI) project 2008 to 2011, it is a pleasure to have been working with Kala/Compass Insights as consultant to Bank Islam in several years doing our CSI measurement and analysis. I am pleased…READ MORE

En Mohamad Fauzi Md Khair
Manager, Customer Care,
Corporate Communica?ons,
Bank Islam Malaysia Berhad

I had the privilege to work with
Kala during the Colgate
Palmolive days. Being very
insights-driven, Kala has
provided the platform for
marketers to gain meaningful
consumer and shoppers
insights for us to run efficient

Ms Sherlyne Yong
Trade Marketing
Samsung Malaysia Electronics

Compass Insights have
managed to provide us with
valuable insights and
information on the recently
completed research.
We are now better prepared to
develop in future strategies
and plans in the next stage of
our growth

En. Ainul Azlan Bin Ainul Adnan
Head, Sales & Marketings

Dealing with Compass Insights
had been reassuring in terms of
quality and timeliness of each
deliverable to F&N. Kala & her
team have perfect sense of
urgency, professionalism &
commitment in work endowed
upon them. With excellent
technical …READ MORE

Ms Anita Daisy
Senior Manager
Marketing Research, Fraser
& Neave Limited

Compass Insights is a unique
agency with experienced and
passionate team to help client
understand about shoppers
and consumers. The team is
strategic-oriented and
understand customer needs

Ms Cheok Ching Won
Marketing Manager
Mamme-Double Decker Distribution

Datin Kala and her team at
Compass Insights from the
onset advocated a client
relationship that was based on
trust, open communication and
professionalism. The team
placed us as priority, listened to
our needs, responded promptly

Mr Gerald Fernandez
Managing Director
3Quantum Consultancy Sdn Bhd

Kala was leading a really tough
project with tremendous tenacity and follow through. She was hands-on throughout and can be relied on to do whatever it takes!

Mr Khailee Ng

Kala Sethu, the creator of
Compass Insights, is no doubt a
foremost researcher in the
country. Her depth of
knowledge of the Malaysian
consumer is second to none.
Her passion to use research to
derive the voice of the
consumer is … READ MORE

Ms Shirley Foenander
Senior General Manager,
Group Brand Marketing &

In running workshops, Compass
Insights is highly professional,
efficient and proactive in
meeting business agenda. They
are very focused and have a
good sense of understanding
Sunway Group’s needs. Their
services are to be commended

Ms Sharzede Hj Salleh Askor
General Manager, Group Brand

Compass Insights was more than
an agency in my efforts to
re-brand the Sunway group in
2011. Kala was passionate about
distilling the findings of the
company-wide Brand Audit that
led to the formation of a clear
and concise brand strategy

Ms Sita Subramony
(Former) General Manager,
Strategic Corporate Marketing
& Branding

With so much competion in
the private healthcare sector,
my job was becoming
extremely challenging. It was
tough keeping the brand alive
and ensuring all our services
were profitable without
knowing if we were really
offering … READ MORE

Ms Shobana
(Former) Senior Manager, Corporate
Sunway Medical Centre

Compass Insights has been very
professional in their dealings
with our organisation. The
recent mult-phased research
program that we have engaged
with Compass Insights has
proven that they are competent
and committed with strong and

Ms Joyce Sin
General Manager – Marketing & Sales
Sunway Integrated Properties Sdn Bhd