This story http://inspiringshortstories.org/decision-making/ brought my memory of another true story that my master related in our class some eighteen years ago. A story of a family with three young kids and their parents travelling by boat on a fierce,...

An organisation with customer service touch points must also embrace culture of staff empowerment. At the crucial moment of customers’ need, it is the front line employees that make or break the customer-brand relationship. In longer term, an empowered employee feel...

The Shopper Dynamics Evolved but some Fundamentals Did not Change The hype of looking at shoppers insights rather than consumer insights was intensified during the 1990s.  With increasing brand choices and mushrooming number of hypermarkets,...

Valuable marketing lesson to be learnt from the sink of the unsinkable Titanic cruise liner. The ship captain Edward J Smith ordered full steam ahead to reach New York in record time. The ship encountered seven iceberg warnings. As the...