“We engaged Compass Insight to perform an analysis of data that we had collected regarding our company processes, procedure and resources. The analysis was conducted in a professional manner, delivered on schedule as a presentation and report that was clear and concise including appropriate recommendation for improvements.  We would certainly use and recommend Compass Insights to perform similar types of work in the future

Mr Mark Stuart Treen
Managing Director & VP Sales APAC
Bandak (MF) Sdn Bhd

We treasure our business relationship with Compass Insight. They are passionate, meticulous and professional in handling the projects assigned. We always look forward to working with them especially in research and analytical fields.

En Mohd Zailan Ismail
Managing Director
Adminda Communications Sdn Bhd

I had the privilege to work with Kala during the Colgate Palmolive days. Being very insights-driven, Kala has provided the platform for
marketers to gain meaningful consumer and shoppers insights for us to run efficient and… READ MORE

Ms Sherlyne Yong
Trade Marketing
Samsung Malaysia Electronics

“Datin Kala and her team at Compass Insights from the onset advocated a client relationship that was based on trust, open communication and professionalism.  The team placed us as priority, listened to our needs, responded promptly and more often that not, went the extra mile.  We are very pleased with the working relationship we have developed and will continue to be working partners with Compass Insights. ”

Mr Gerald Fernandez
Managing Director
3Quantum Consultancy Sdn Bhd

Compass Insights have managed to provide us with valuable insights and information on the recently completed research. We are now better prepared to develop in future strategies and plans in the next stage of our growth

En. Ainul Azlan Bin Ainul Adnan
Head, Sales & Marketings

“Dealing with Compass Insights had been reassuring in terms of quality and timeliness of each deliverable to F&N.

Kala & her team have perfect sense of urgency, professionalism & commitment in work endowed upon them. With excellent technical knowledge & experience, doing insights work with this team has been more than satisfying for us so far”

Ms Anita Daisy
Senior Manager
Marketing Research, Fraser
& Neave Limited

“Compass Insights is a unique agency with experienced and passionate team to help client understand about shoppers and consumers.

The team is strategic-oriented and understand customer needs and the dynamism of competition.

They are able to craft the right methodology to support client and translate data into insights for marketing solutions that help support brand equity and business.”

Ms Cheok Ching Won
Marketing Manager
Mamme-Double Decker Distribution

“Kala Sethu, the creator of Compass Insights, is no doubt a foremost researcher in the country. Her depth of knowledge of the Malaysian consumer is second to none. Her passion to use research to derive the voice of the consumer is driven by the want to always present the truth. This vision is entrenched in her creation of Compass Insights.     A research brand that can truly be trusted by all clients.”

Ms Shirley Foenander
Senior General Manager,
Group Brand Marketing &

“As head of Marketing Services for Unilever Malaysia , I have worked with Kala  on many projects that have required customised approach , rigor and out-of-the-box thinking and she has delivered every time. She is a knowledge expert on a wealth of  methodologies and, more importantly, knows how to match those methods to the business need. It is also very refreshing to be able to connect with her throughout the research process. She is very responsive to the business need , brings the real world perspective and is just  great to work with.”

Bharat Avalani,
Regional Market Development Director, Asia, Africa, Middle East and Turkey, Unilever Asia AMET

Kala was leading a really tough project with tremendous tenacity and follow through. She was hands-on throughout and can be relied on to do whatever it takes!


Mr Khailee Ng

“In running workshops, Compass Insights is highly professional, efficient and proactive in meeting business agenda.

They are very focused and have a good sense of understanding Sunway Group’s needs.

Their services are to be commended and I wish them all the best in their endeavours“

Ms Sharzede Hj Salleh Askor
General Manager, Group Brand

“Compass Insights has been very professional in their dealings with our organisation.

The recent multi-phased research program that we have engaged with Compass Insights has proven that they are competent and committed with strong and proficient background in the research industry”

Ms Joyce Sin
General Manager – Marketing & Sales
Sunway Integrated Properties Sdn Bhd


I can’t commend Datin Kala and her team at Compass Insights enough for the work done for us.

Data integrity is an absolutely non-negotiable component of my research agenda and I can safely say that they take great pains to ensure this. The team exhibits a high level of professionalism in their recommendations on research methodology as well as service levels, as all queries are responded to promptly, and in full. In addition, the recommendations provided are a lot more solid compared to other agencies – as Kala has been on the client (marketing & trade) side, they are able to couple the data analysis and their understanding of client commercial requirements.


Sharon Teh,
Regional Marketing Manager
Power Root (M) Sdn Bhd

I am glad and honored to have a couple of opportunities working with Kala. First when we were both in Colgate Palmolive as colleague. Later when I had a marketing consultancy project at Jordan Asia Pacific Sdn Bhd, I introduced her to my client in providing her expertise in a research project.

Kala handled brand health trackers for all Colgate Palmolive categories that included oral care, home care and personal care.  This encompassed brands like Colgate, Plax, Softlan, Ajax, Axion, Palmolive, Protex, Code 10, Speedstick and Lady Speedstick.  With so many brands and not exactly adequate budget, Kala exhibited one of the highest levels of resourcefulness and productivity I have seen in making all research requests possible.  As a colleague, Kala was incredibly generous with her time and expertise, which includes everything from 20 years of management experience to an expert -level knowledge of research and even media planning.  Beyond that, her co-worker, I have to say that her humor, compassionate character and good nature made long nights and tough deadlines much easier.

For Jordan, Kala handled brand health development work in oral care category.  The client loves her creativity and resourcefulness.  She managed to make the exigent project and even more challenging budget possible.  The best was her offering value added service in providing multi-facet insights that helped the business to solve its pressing issues.  An applaudable contribution to her clients.

At all times, I have found Kala to have admirable business sense which she so generous in sharing with those around her.  Her humble nature and respect for every individual make it a breeze for her to work with any level of seniority and function.

I am happy to write this testimonial for Kala because I am very grateful for her contributions to my career and very confident that she has the ultimate “can do” attitude while taking on all tasks with a positive energy and a smile.

Sherlyne Yong,
Colgate- Personal Care Marketing Manager,Jordan – Marketing Consultant

“With so much competition in the private healthcare sector, my job was becoming extremely challenging. It was tough keeping the brand alive and ensuring all our services were profitable without knowing if we were really offering services that the customer actually wanted.

Thus, we embarked on a market research project with Compass Insights.

The results brought back to us was an eye-opener.

We used the results to craft better marketing and public relations programmes as well as develop healthcare services that matched the needs of the market.

The results helped us to strategize better and ultimately achieve better bottom lines”

Datin Shobana Kam alanathan
Senior Manager, Corporate
Sunway Medical Centre

“I would like to thank for the Market Study undertaken by M/s Compass Insights Sdn Bhd on behalf of the High Commission of India in four specific areas.

Allow me to place on record the excellent quality of the Report as well as the painstaking work done by you and your team to source a wealth of material and presenting them in a manner which would help us to focus on specific aspects to improve our bilateral trade with Malaysia.  I appreciate the professionalism with which your team has undertaken this task.

I am confident that we will have more opportunities to work together in future.”


His Excellency T.S. Tirumurti,
High Commissioner,
High Commissioner of India, Kuala Lumpur


“As project manager for Bank Islam Customer Satisfaction Index (CSI) project 2008 to 2011, it is a pleasure to have been working with Kala/Compass Insights as consultant to Bank Islam in several years doing our CSI measurement and analysis.

I am pleased to summarize our relationship with Kala/Compass Insights as harmony. Bank Islam’s interest is always at Compass Insights’ heart versus calculative to dollar and cent, meeting expectation and in some areas beyond Bank Islam’s expectation, always work as partner rather than client, very professional and pleasant during presentation to our MANCO with Kala’s display of eastern culture (i.e. polite, courteous, attentive).

Kala has proven her vast experience and knowledge in measurement and analysis throughout of her consultancy service for Bank Islam by providing guidance and tools in completing the projects.

On personal basis, I enjoyed working with Kala and Compass Insights”

En Mohamad Fauzi Md Khair
Manager, Customer Care,
Corporate Communica?ons,
Bank Islam Malaysia Berhad

“Kala and her team are very thorough and detail oriented in their market research. Her detailed work enabled us to develop strategies for our client to increase share in a tough market”

Juarez Lowe, 
The Listening Tree